| Need to involve a broadcaster There will be no analogue TV in 5-10 years so terrestrial TV as we know it will no longer exist. The financial risks and rewards need to be shared. A partnership between the ECB/Players/Broadcaster and any other stakeholders needs to be formed. The costs of broadcasting reduce considerably in the digital age and a business plan will communicate the case for more cricket on TV. Who is involved withthe current american experiment?
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